Brand to exit. Build to exit.
31 companies so far. 31 flavors of exits. Once a wingman, now a chaos pilot. In service to others.

First career in the restaurant business.
In the 80s. In Chicago. Enough said. The first turnarounds. Levy Restaurants. Learned by learning. Mentors that mentored. Failed often. Failed fast.
Second move. Music and tech. Permission marketing. Purple cow. Music and merch to fan. Fan to band. Band to brand. Echomusic.

Third move.
Experience marketing.
Brands, bands, live events. Digital experiences. The wild, wild, west. GPJ & G7 Marketing Group.
Time to get schooled. Brand strategy. Taught by the masters, Marty Neumeier and Andy Starr. Level C. When Zig became Zag. The power of "un." Still going...

Fourth move.
Seinfeld episode.
Rum, a YouTube creator network, bringing Google to town, Getty and the Country Music Hall of Fame. More startups than I can count. Investor Fairy Dust. FLO Thinkery.
Fifth move. An MBA in healthcare by doing.
Where brand and business collide to create value. Side hustle. scissorspaperocks.

Sixth move. Experience strategy.
8 RFPs. $2.8M pipeline. Competitive wins. Leading a team. Freeman.
Seventh move. Fractional CMO.
PE. Healthcare. Amazing team. Technology that saves lives. Best in KLAS.
Last move. sloane-co.
Helping founders get their exit checks.

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