You wanna know what happened? Buy the book.

Sixteen Candles

Birthday forgotten.
Samantha pines for Jake Ryan.
Love finds her at last.
A haiku for Sam.

The flex. Before I made it, I met with a trusted mentor. "Why would you do that?" Walk away from what you are good at?" That seems reckless."
ZAG. Resilient, not reckless. 

The morph. Values front and center. 

A "true vision" for time, talent, and treasure.

Beta testing the concept. Finding the flaws.
Prototyping. And AI. 
There. I said it. Cue the eye roll. 

Could the tools and time-tested processes for building to exit be shattered? Does a founder need to invest in all these “things”? Is what got them to $2M going to get them to $5M? Then to $10M? 

Back up.
Unframe.
Subtraction. 

It's not a set of tools or a bunch of processes. Those will never add up to "ZAG" (hat tip, Marty Neuemeier).

It's execution. A strategy is only a plan. 

What a founder often sees as a flaw, I see as a flex. 
With a lot of subtraction. limitations. creative constraints. 
The exit number IS the endgame. 

Want to know more? No book. Momentum. Find it here.